I came of age during a time when beer was… well… just beer. Oftentimes, the suds were chased with a shot glass full of cheap hootch. Heck, if you ever wanted something other than cold, yellow, pilsner in my neighborhood, you had to wait until Christmastime when a regional brewer produced something called “Old Frothingslosh.” One of the taglines in the commercials for Old Frothingslosh read: “A whale of an ale for the pale, stale, male.” Another one read: “A beer so light the foam is on the bottom.”

Aside from unconventional (and apocryphal) brews like Old Frothingslosh, beer remained predictable (and boring) in this country with most of the suds mass-produced by large industrial type breweries. That is, until the past couple of decades when enterprising beer lovers re-invented the business by creating a new category of products called craft brews.

Since then, craft breweries have sprung up in great numbers all over the US with more than 25 such businesses now operating in West Virginia. These new businesses have taken beer to a whole new level by qualitatively improving traditional brews like pilsners, stouts and ales, and by developing unique products using non-traditional ingredients such as fruits and herbs.

Okay, you’re probably thinking: why is this wineaux (that’s French for wino) spending so much time on beer? Well, I have confession to make, I actually like beer, especially the stuff being made by West Virginia craft breweries such as Stumptown Ales in Davis and Weathered Ground in Ghent. But, let me be clear, I do prefer the taste of wine over beer, particularly when it comes to pairing either beverage with food. However, I must give credit where credit is due. Simply stated, the wine industry is stagnant and seems content to appeal to those of us who are predominately long in the tooth.

Craft brewers, conversely, have captured the imagination and palates of people who, statistically, will be on this planet much longer than those of us to whom the wine industry, stubbornly, continues to market. I certainly hope that my intuition and subjective assessment of the situation is wrong, but I don’t see many young adults at the numerous wine events, such as tastings and dinners, that I attend on a regular basis. And that’s unfortunate because I’ve never witnessed a more extensive variety of good to great wine that’s now available in the marketplace – and at very reasonable prices.

I’m not sure what advice to give to those institutions charged with the long-term survival and growth of the wine industry except to suggest they somehow find a way of making the product less intimidating. A good place to start might be to improve the information on the wine bottle’s label. Instead of the usual mumbo-jumbo label info (most of which is written in a foreign language), wineries could provide food pairing suggestions, appropriate serving temperatures and/or ways to preserve leftover wine to enjoy another day.

If all else fails, maybe we can appeal to the younger generation by developing a wine version of Old Frothingslosh. We might call it “Old Bacchus Sauce “– a wine so heavy the sediment settles on top! But hey, brothers and sisters of the vine, you can be assured I’m not letting up on my evangelistic zeal for wine. As a matter of fact, here are two wines I’ve tasted recently that have pleased my palate. Give them a try. I think you’ll like them too.

2019 Gary Farrell Russian River Chardonnay ($36) -With aromas of green apples and lightly toasted bread, this Sonoma County chardonnay is both rich and well-balanced. Tropical fruit, spice and nuances of vanilla characterize this lovely mouthful of wine drawn from vineyards close to the Pacific Ocean. Try it with sauteed crabcakes drizzled with a remoulade sauce.

2016 Chateau Laforge ($40) – From Saint-Emilion in Bordeaux, this Grand Cru blend is comprised of merlot with just a little touch of cabernet franc. The wine is ripe, rich and full of dark berry flavors with velvety tannins. It drinks more like a Napa merlot than something from Bordeaux. Pair this wine with grilled lamb chops marinated in olive oil, lemon, rosemary, garlic and Dijon mustard.

John Brown is also a novelist. His latest book Augie’s World, is a sequel to his debut novel, Augie’s War. Both novels are available in print and audio  at Amazon. You can find out more about his novels and wine columns at wordsbyjohnbrown.com

Obsessed as I am with eating and drinking well, I make a conscious effort to not only pair wine with the food I consume, but also to match these pairings with the seasons of the year. You would think the occasional sideways glance in a full -length mirror would disabuse me of this obsessive tendency, but it does not. Right now, the daily recipes at Chez Brown are morphing from the warm weather, lighter-type meals of summer to the heartier fare of fall. So, the white and red wines I choose to pair with autumn meals are necessarily fuller bodied – kind of like me!

Soups and stews are among the most desirable transition foods to experience in autumn, and good, old American chili tops my list of fall culinary delights. While many folks prefer beer as the go-to beverage for chili, I’m going to suggest that you consider wine to accompany this spicy, vegetable and meat concoction, especially when you pair it with my own recipe below. As a matter of fact, chili is the reason I started writing about wine. Confused? Let me explain

Back in 1981, I won the state chili cookoff at Snowshoe and then represented West Virginia at the World Chili Championship in Los Angeles. I also convinced some friends to join my wife and I in LA where we all had a great time (from what I remember), but, not surprisingly, my chili didn’t win. Afterward, we rented a van and spent the next week touring the wine country of Napa and Sonoma where we tasted at some of the greatest wineries in California. When I returned to Charleston, I happened to mention to Daily Mail city editor (at the time) Sam Hindman that the paper should have someone write about wine and the nascent wine industry. Sam suggested that I do it, and the rest, as they say, is history.

In addition to the chili that I prepared at Hollywood Race Track that day, there were also awards for categories like unique costumes, best decorated booths and most clever skits. Our group decided to do a short skit entitled: Hillbilly Chili – The Real McCoy.” Based on the hit TV show of the time, “The Real McCoy’s,” I’m ashamed to admit we looked like moonshiners dressed in bib overalls and wearing pointy hats. We even blacked out our teeth to further solidify the stereotypical view all outsiders had about West Virginians. Mea Culpa!

So, what wines pair well with chili? I generally use medium to full-bodied reds such as zinfandel, Cotes du Rhone or Valpolicella. You might try these: Terra d’Oro Zinfandel; Saint Cosme Cotes du Rhone; and Allegrini Valpolicella Classico. I also recommend sparkling wines with chili because their refreshing and thirst -quenching qualities present a nice counterpoint to this spicy dish. Here are a few sparklers that work well: Segura Viudas Cava from Spain; Gruet Blanc De Blancs from New Mexico; and Saint-Hilaire from France. All the wines listed above are priced under $30 a bottle.

My recipe below does not include beans because they were not allowed to be used in the chili cookoff competitions. However, feel free to add them if you wish.

Hillbilly Chili (The Real McCoy)

Ingredients:

Two pounds bottom round beef roast cut into one-half inch quarters

One pound each coarsely ground hamburger (chuck) and pork

One onion, one jalapeno and one red bell pepper coarsely chopped

Two cloves of garlic minced

One can each tomato paste, chopped green chilies and beef bouillon

Three slices of thick cut bacon chopped

Two ounces of canola cooking oil

One tablespoon each kosher salt, ground black pepper, ground cumin and cayenne pepper

Two tablespoons of honey

Two tablespoons of chili powder

Two twelve-ounce cans of pilsner beer

One large cooking pot

Preparation

Sauté onions, garlic and peppers in canola oil and put in cooking pot

Season above ingredients with salt, pepper, cayenne, and cumin

Sauté bottom round, hamburger and pork, add chili powder, drain most fat and put in pot

Cook bacon, drain fat and add to pot

Add honey, beer, bouillon, tomato paste to pot and bring ingredients to boil

Lower heat and simmer chili, adjusting spices, for two hours or until meat is tender

John Brown is also a novelist. His latest book Augie’s World, is a sequel to his debut novel, Augie’s War. Both novels are available in print and audio  at Amazon. You can find out more about his novels and wine columns at wordsbyjohnbrown.com